- Start with why? People don’t buy what you do, they buy why you do it.
- Who are you? Make sure you really know your brand.
- What does success look like for you? Once you know, break it down into smaller goals.
- Use PR, social media and content marketing to tell your story
- And ultimately, measure success
Back to school with Hugoversity
The Pack have been rushed off our paws this month, as we grabbed our satchels and headed back to school for the launch of our new PR training academy and specialist PR recruitment service, Hugoversity.
Over 30 students packed into the classroom of an old school house on Friday, for the penultimate end to Ingenious Darlington’s successful Darlington Business Week.
The venue? The Forum music centre was originally opened as Brunswick Street Board School in 1871, and educated youngsters for over 96 years. Fitting right!
Welcoming business leaders from various industry sectors, Prefects, Charlotte and Jess eagerly presented our first topic ‘How to build an ingenious brand.’
Our seminar gave an insight into the daily mindset of a creative PR agency, helping to engage thoughts and ideas on how a company is perceived in the public eye. With teaching in full swing, we used our knowledge on the sector to inspire the class to think outside the box, sharing useful hints and tips to put into practice to develop a brand’s aspirations.
‘Your brand is what other people say about you when you’re not in the room’ Jeff Bezos, Founder of Amazon.
So what are our key tips and things to think about, when building an ingenious brand?
After the successful event, the Pack’s tails are wagging in anticipation of our future seminars and we can’t wait to share more of our industry knowledge with you.
Our future seminars:
Going live on Social Media – October 27th
How to write a perfect press release – November 24th
How can you sign up? Check out the link below, and see which one takes your fancy and email firstname.lastname@example.org to register.
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