Hashtag (noun): A word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic.
When used correctly, hashtags can help boost the impact of a business’ marketing message but how can the humble hashtag improve your social media efforts?
Increased organic reach
As you may know, hashtags are searchable, so they provide you with an excellent way of boosting the organic reach of posts.
Hashtags are used to find relevant content, so they are ideal for getting your posts in front of your target audience’s eyes.
It’s important to carry out some research and check which hashtags your target market is using and keep the list somewhere safe.
Use hashtags in your Twitter and Instagram’s profile bio. This will help you appear in any relevant searches, enhancing your visibility.
Be part of the conversation
Just as your audience uses hashtags to find conversations, you should too. The more you participate and engage in trending conversations, the more your profile will be seen.
Make sure you research the trend before you join a conversation to avoid any confusion.
Get your own hashtag trending
Other hashtags trend, so why can’t yours?
Spend time creating and developing a unique hashtag for your brand, one you would be proud to see trending.
Creating a specific hashtag can help reinforce your brand, values and also help you track success of campaigns.
Make sure you track engagement on your hashtag. It could provide you with user generated content which you could share.
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