Hashtag (noun): A word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic.

When used correctly, hashtags can help boost the impact of a business’ marketing message but how can the humble hashtag improve your social media efforts?

Increased organic reach

As you may know, hashtags are searchable, so they provide you with an excellent way of boosting the organic reach of posts.

Hashtags are used to find relevant content, so they are ideal for getting your posts in front of your target audience’s eyes.

It’s important to carry out some research and check which hashtags your target market is using and keep the list somewhere safe.

Top tip

Use hashtags in your Twitter and Instagram’s profile bio. This will help you appear in any relevant searches, enhancing your visibility.

Be part of the conversation

Just as your audience uses hashtags to find conversations, you should too. The more you participate and engage in trending conversations, the more your profile will be seen.

Top tip

Make sure you research the trend before you join a conversation to avoid any confusion.

Get your own hashtag trending

Other hashtags trend, so why can’t yours?

Spend time creating and developing a unique hashtag for your brand, one you would be proud to see trending.

Creating a specific hashtag can help reinforce your brand, values and also help you track success of campaigns.

Top tip

Make sure you track engagement on your hashtag. It could provide you with user generated content which you could share.

At Hugoversity, we run a number of seminars to share our top tips on all things online, social media, and marketing. To search our seminar schedule, or to sign your name on the register,  click here.