Our second virtual Hugoversity seminar, ‘Fancy a career in PR?’ went down a storm with the pupils.
With the coronavirus lockdown still in place, Prefect Natalie entered the living rooms (virtually!) of our students via Zoom to discuss her career journey so far and answer burning questions from those keen to learn more about the PR world.
Don’t worry if you missed the seminar as we’ve noted all of the key points in this blog for you.
Now the industry might have a reputation as one big party, but there’s a lot more to a career in PR than fancy events and good food.
Just like any other industry the world of PR has evolved and the way we tell stories has changed. Years ago, a traditional PR professional would be writing stories for the print and trade media, focused on strategies and building a brand. Following the evolution of the digital world, the modern-day PR pro is still doing all that, while also generating online strategies, boosting a company’s social media presence and creating innovative ways to visually tell stories.
PR is no longer just about sharing your brand’s message; it’s about generating a conversation with your target market.
There is no right or wrong way to enter into a PR career. Media or English language qualifications are fantastic but not essential. Here are some useful skills which would be helpful to a budding PR guru:
- Excellent communication
- A love for writing
- A drive to learn
- Well organised
- Team player
- General business awareness
What did our pupils learn?
- A career in PR can truly be for anyone, if you have the right attitude and drive
- Take on work experience opportunities to help you find what works best for you
- Ensure you love writing
- It’s so much fun working in PR