SEMINAR PROGRAMME

If you’re wanting to keep your team regularly trained and up to speed on all of the latest industry trends, our seminar programme is for you.

Our events will be run in an informal setting throughout venues in the North East and London on the fourth Friday morning of every month.

ESPs-july-web

Our next event will be held on July 27th, 2018.

Appealing to hearts and minds- discovering your Emotional Selling Propositions

You may have discovered your company’s Unique Selling Propositions (USPs). But have you ever thought about your Emotional Selling Propositions (ESPs)?

There’s a science behind ESPs. As humans, we are programmed to make purchasing decisions with the emotional part of our brains; essentially, we buy with our hearts.

In this class, our prefects, will help you distinguish the difference between your USPs and your ESPs, so you can build your brand to appeal to your audience’s hearts and minds.

Keep informed of the latest events going on by following @Hugoversity

TESTIMONIALS

See what our previous clients have had to say about our Services