You may have discovered your company’s Unique Selling Propositions (USPs). But have you ever thought about your Emotional Selling Propositions (ESPs)? There’s a science behind ESPs. As humans, we are programmed to make purchasing decisions with the emotional part of our brains; essentially, we buy with our hearts. In this class, our prefects, will help you distinguish the difference between your USPs and your ESPs, so you can build your brand to appeal to your audience’s hearts and minds.