You may have discovered your company’s Unique Selling Propositions (USPs). But have you ever thought about your Emotional Selling Propositions (ESPs)? There’s a science behind ESPs. As humans, we are programmed to make purchasing decisions with the emotional part of our brains; essentially, we buy with our hearts. In this class, our prefects, will help you distinguish the difference between your USPs and your ESPs, so you can build your brand to appeal to your audience’s hearts and minds.
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About Hugoversity
At Harvey & Hugo we specialise in generating desire for your brand. We do this by telling your story using our PR, social media and content marketing skills.
Upcoming Events
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New year, new voice?
24/01/2020, 8:00 am-9:30 am
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