Discovering your Emotional Selling Propositions

You may have discovered your company’s Unique Selling Propositions (USPs). But have you ever thought about your Emotional Selling Propositions (ESPs)? There’s a science behind ESPs. As humans, we are programmed to make purchasing decisions with the emotional part of our brains; essentially, we buy with our hearts. In this class, our prefects, will help you distinguish the difference between your USPs and your ESPs, so you can build your brand to appeal to your audience’s hearts and minds.

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Benefits of a PR campaign

“If I was down to my last dollar, I’d spend it on public relations.”  Bill Gates Now Bill is clearly a wise man! Here are some reasons he’d put his precious

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