Planning your 2019 PR & marketing strategy

The new year is just around the corner, and let’s face it, it’s always good to have a plan, right? Having a solid PR and marketing strategy can help you

Discovering your Emotional Selling Propositions

You may have discovered your company’s Unique Selling Propositions (USPs). But have you ever thought about your Emotional Selling Propositions (ESPs)? There’s a science behind ESPs. As humans, we are programmed to make purchasing decisions with the emotional part of our brains; essentially, we buy with our hearts. In this class, our prefects, will help you distinguish the difference between your USPs and your ESPs, so you can build your brand to appeal to your audience’s hearts and minds.

Mastering Mailchimp

On Friday April 27th, Prefects, Natalie, Katie and Becca, welcomed students from a range of industries to The Forum in Darlington for Hugoversity’s Mastering MailChimp seminar. The session covered the basics of how