The camera adds value

Do you know your boomerang from your timelapse?  Your GIF from your slow-mo? Considering a huge 87% of online marketers use video content, can you afford not to? Join us

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Social media advertising 101

In today’s constant battle for attention, how can you ensure your social media content is standing out? Sometimes posts need a little boost to make sure they’re being seen by

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Discovering your Emotional Selling Propositions

You may have discovered your company’s Unique Selling Propositions (USPs). But have you ever thought about your Emotional Selling Propositions (ESPs)? There’s a science behind ESPs. As humans, we are programmed to make purchasing decisions with the emotional part of our brains; essentially, we buy with our hearts. In this class, our prefects, will help you distinguish the difference between your USPs and your ESPs, so you can build your brand to appeal to your audience’s hearts and minds.

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Building Brand Identity

Your brand is one of your company’s most valuable assets. It’s the first thing potential customers see and helps you to stand out from the crowd.

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A typical day in the life of our Head Girl, Charlotte

5am – 8am: I’m an early bird and start work between 5am and 6am. My brain works best at this time and I can get some deep thinking and uninterrupted

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How the humble hashtag could boost your social media

Hashtag (noun): A word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic. When used

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Head Prefect Charlotte & the ‘tail’ of Harvey & Hugo

In this fast-paced accelerating technological world, Head Prefect Charlotte, believes that the learning never stops. That’s why, earlier this year, she launched Hugoversity, a PR and social media school that

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Quotes to give you inspiration for education!

While our Hugoversity prefects are busy preparing the next seminar, ‘Going live on social media’, we thought we’d share some of our favourite educational quotes with you: “Where my reason,

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