Slide TRAINING training


Whether for a large team of people, right down to one-on-one training, our courses are always bespoke to your organisation’s vision, values and target market. The skills of the learners are also assessed prior to the training to ensure that the content is delivered at the right level and pace.

Our training sessions are based on that wise old Chinese proverb, “Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand”. Therefore our sessions are engaging and interactive and where Wi-Fi allows, involve live demonstrations and workshops for the students to really get their teeth into.

We can even offer our unique talent incubation service, Harvey & Hugo Homegrown, where learners can get hands on experience with us by being fully immersed in our office for a few days. Now, they may come out of this a little bit crazy having spent time with The Pack, but on the plus side they will have had plenty of time involved in day-to-day work.

Where possible we like to work on live projects for you, so not only are your team developing new skills, but they are already working on your PR and marketing projects. For example, if you have some news you’re eager to share, we can train in the press release process by working on your release. Everyone loves a bit of added value!

After-training support is provided, so you can call our team of Prefects to ask any questions you have. We can also set targets for teams to achieve and carry out regular reviews. In the fast-paced world of social media, a lot of things change even just over a period of 6 months, so we recommend booking regular refresher courses.

If you complete one of our bespoke training courses, you will automatically become a Hugoversity member for the year. This will give your learners access to our seminar programme, where they can top up their knowledge on all of the latest PR and marketing trends.

We offer Training in the following:
  • How to create your vision
  • Determining your values and culture
  • Defining your brand language
  • Creativity workshop
  • Strategy development
  • Setting KPIs and measurement
  • Creating the best angle for a story
  • Writing the prefect press release
  • Creating a strong pitch and sell-in
  • Media relations – building strong relationships
  • Media research
  • Distributing a release
  • Compiling coverage
  • Advertorials & features
  • Cutting collation and measurement
  • PR photography
  • PR software
  • Crisis communication
  • How to carry your story on social media
  • Live press releases
  • Sponsored content
  • Finding opportunities on social media and other digital platforms (e.g. response source)
  • Improving media relations using social media
  • Using your press release as an SEO tool
  • Link building
  • Blog placement
  • Guest bloggers
  • Animation
  • Video
  • Infographics
  • Email marketing
  • Managing social media accounts (Various platforms)
  • Social media advertising
  • Measurement tools
  • Developing creative content
  • Engagement and follower strategies
  • Social media crisis management
  • Animation
  • Video
  • Infographics
  • Graphic design
  • Blog writing
  • Creating creative content
  • Optimising your content for search engines (SEO)
  • Developing a content strategy
  • Creating newsletters
  • Developing multi-media content
  • Creating your own channels
  • Measurement of content marketing

Something not on the list that you need?

Ask us about it and if we can’t help you, we’ll know someone who can.


To find out more about our training or to get a quote:
01325 486666

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